Our logo is a kolam which was the first handmade craft that we were taught as children in India. Kolams are patterns drawn on floors, especially just outside the main entrance to the house, using coarse rice flour. Kolam is one of the oldest surviving traditions of India, and is still drawn outside almost every home in different ways.
The footer of the website also is a longish variety of the kolam, which is mainly drawn on the sill of the main door leading to the house.
We decided to keep our logo as one of the most traditional kolam patterns used. Kolams were drawn with white rice flour on a red oxide floor and our logo reflects the same colour combination.
Contrary to what people assume, a kolam does not just serve an aesthetic purpose. To quote from Wikipedia "The rice powder is said to invite birds and other small critters to eat it, thus inviting other beings into one's home and everyday life: a daily tribute to harmonious co-existence. It is a sign of invitation to welcome all into the home, not the least of whom is Goddess Lakshmi, the Goddess of prosperity.”
Like a beautiful handmade kolam, all HoI products are handmade, aesthetic and fair to the environment and to the artisans who create them. They showcase a holistic view of living life – where every single small act has a meaning and keeps the well being of the environment in mind. A kolam is supposed to bestow prosperity to homes. One of the primary reasons for the existence of HoI is to bring prosperity to the homes of our artisans. And finally, like a kolam, apart from the aesthetics and the beauty of the design, all the HoI products will strive to serve a functional purpose.