Our Work

What is a handicraft?|Our Mission & Vision|How do we work?|We want to...|We believe...

The handicraft sector is the second largest employer in India after agriculture. It provides sustenance to about 7 million people in the country.


We believe...

  • In a country of a billion people, traditional macro-economic models will not suffice. We need to create economic solutions that cater to individuals, yet scale to a larger population. Everyone deserves the right to be able to earn enough to have a secure future, provide educational opportunities for their children and have the wherewithal to make choices.
  • Handicrafts provide a unique opportunity to create a large scale, market-based solution to help millions of artisans.
  • In this era of mass-produced replicas, where a few people control profits, handicrafts provide a rare micro-economic opportunity for even distribution of income.
  • If craftspeople receive a fair wage for their products, they will be saved from the hardship of migrating to urban centers in search of menial jobs. They can enjoy a better quality of life in their home towns and villages.
  • Since the handicraft industry largely involves women working from home, a fair wage to them would give them economic independence—and ensure a better livelihood for their families.
  • Handicraft traditions need to be nurtured and preserved, as they are living, breathing examples of a country’s tradition and history.
  • Any sort of handicraft, by its very nature, should bring focus to the people who create it; not the people who sell it.
  • Handcrafted products are aesthetically superior to their machine made counterparts.
  • Handcrafted products preserve ecology.
  • Well designed quality handcrafted products can compete with the best the world has to offer.
  • Our children should see and appreciate the beauty of traditional handmade materials – the things that we have grown up with.


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