Our Work

What is a handicraft?|Our Mission & Vision|How do we work?|We want to...|We believe...

Our Vision

  • To become synonymous with fairly traded, eco-friendly and genuine handcrafted products, of the very highest quality, from all over India.

Our Mission

  • To tap the power and reach of technology to put craftspeople directly in touch with their markets.
  • To create a pan-Indian network of artisans, self help groups, and a platform for them to trade their products fairly.
  • To provide economic stability for craftspeople by creating a yearlong work cycle.
  • To create localized design outfits that work with the artisans to seamlessly blend the traditional methods with current needs.
  • To enable and inspire newer artisan generations to take up handicrafts as a vocation.


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