About Us

Who Are We? |About Our Logo|Our Artisans|Our Inspirations

About Our Logo

Our logo is a kolam (http://en.wikipedia.org/wiki/Kolam), which was the first handmade craft that we were taught as children in India. Kolams are patterns drawn on floors, especially just outside the main entrance to the house, using coarse rice flour. Kolam is one of the oldest surviving traditions of India, and is still drawn outside almost every home, especially in the southern part of the country. If we look at some of the oldest civilizations around the world, drawings on walls and floors seem to be the oldest form of hand made art known to human beings.

 

The footer of the website is a longish variety of the kolam, which is mainly drawn on the sill of the main door leading to the house. In the absence of a sill, they are drawn on the floor itself, right outside the door.

 

Contrary to what people assume, a kolam does not just serve an aesthetic purpose. To quote from Wikipedia:

 

“Decoration was not the sole purpose of a Kolam. In olden days, kolams used to be drawn in coarse rice flour, so that ants don't have to work so hard for a meal. The rice powder is said to invite birds and other small critters to eat it, thus inviting other beings into one's home and everyday life: a daily tribute to harmonious co-existence. It is a sign of invitation to welcome all into the home, not the least of whom is Goddess Lakshmi, the Goddess of prosperity.”

 

Though now there are chalks and vinyl stickers, which automate the creation of a kolam, apart from defeating the original purpose, they can never match up to the beauty of a hand made kolam.

 

We drew inspiration from the millions of women who religiously draw kolams outside their home every single day, and decided to keep our logo as one of the most traditional kolam patterns used. Kolams were drawn with white rice flour on a red oxide floor, and our logo reflects the same colour combination.

 

Like a beautiful handmade kolam, all HoI products are handmade, aesthetic and fair to the environment and to the artisans who create them. They showcase a holistic view of living life – where every single small act has a meaning and keeps the well being of the environment in mind. A kolam is supposed to bestow prosperity to homes. One of the primary reasons for the existence of HoI is to bring prosperity to the homes of our artisans. And finally, like a kolam, apart from the aesthetics and the beauty of the design, all the HoI products will strive to serve a functional purpose.

 

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